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I designed this project for the 3 special days I chose. For the label of the Kalsik beer of the Budweiser brand, I made concept designs for Halloween, St. Patrick's Day and Christmas. I determined my target audience as people who care about and celebrate these days.
![](https://cdn.myportfolio.com/909b64e8-24b5-43b8-820c-b2c1788d6340/671a1609-f885-4a6b-ac32-bc3b1b6eb029_rw_1920.png?h=8f233e61a7438a598fda669abfadca0f)
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![](https://cdn.myportfolio.com/909b64e8-24b5-43b8-820c-b2c1788d6340/cd5235c2-4685-4d9f-95e6-8e3184227638_rw_3840.png?h=a879961783776d68d84576fa2ce60fff)